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Advertising vs. Marketing
By admin | October 6, 2007
If you’ve caught an episode or two of Mad Men, or even a preview, you’ve probably been reminded of the often seedy world of advertising.
It’s not hard to get turned off to advertising. Four out of five dentists surveyed failed to guess that only five dentists were actually surveyed, and they all worked for our Center for Chewing New Gums.
To be fair, there is good and bad advertising. Not everything is lying with statistics and used cars.
But Marketing, actually, is something else. Marketing is planning business activities to bring a professional (e.g. a real estate professional) and a client together for something mutually advantageous, and turning that planning into action. In short:
Marketing is believing in what you do enough to act to see it succeed.
If you’re interested in marketing, you’ve come to the right place.
Topics: Internet Marketing |
